Choosing a Makeup Artist for your wedding can be extremely overwhelming. For one, most people have never worked with a makeup artist before. Two, where do you look and how do you know that you won't look like a clown!?
So how do you choose a makeup artist that is right for you?
Look for an artist who has a wide variety of portfolio pictures that you can view online and/or in person. You want someone who is versatile in their artistry. Someone who can do anything from natural to dramatic. That way, if the bride wants a natural look and your bridesmaid wants a dramatic look the artist can do both.
Make sure you speak with the artist that you will be working with. I highly suggest a trial consultation. This way, you know what you are getting with no surprises and the artist knows what you are looking for and can have your makeup colors ready the day of the wedding. I know for me as an artist, a trial consultation cuts down on the time the day of the wedding because I know what I am using and exactly how the bride wants to look.
You can also "wear" the makeup all day and see how it lasts. I always ask brides how the trial makeup wore and if we need to change anything.
GET Recommenations! Just because you find a fancy website doesn't mean that the artist is all they are cut out to be. 90% of my business is based on referrals/recommendations and I LOVE that! Ask the artist to provide you with at least 2 previous clients that they have worked with that you can call or email for recommendations. A lot of wedding sites now also have reviews that previous clients can post. For instance, wedding wire has a review section where previous clients can rate the artist. I know from experience that wedding wire monitors these reviews and confirms that they are in fact previous clients. Visit www.weddingwire.com for wedding vendors.
Make sure the makeup artist is open for what YOU want and not necessarily what they want. Never say...just do what you want! If you do, you may be surprised in a bad way. I highly suggest that you pick several photographs of what you expect with your makeup. It makes it easier on the artist to know what your expectations are and the artist can also make recommendations as they go.
Find an artist who has experience working with makeup that is good for film and video. Not all cosmetics are created equally. You need cosmetics that will reduce shine, define eyes w/out looking like a ton of makeup, and foundations that make the skin look flawless and not "cakey". Ask the artist what cosmetic lines they primarly use. They don't have to use all luxury lines of cosmetics, however, the artist does need a variety of high quality cosmetics in their bag. For example, I primarily use Bobbi Brown, MAC, Makeup Forever, and Sigma. These brands give me a wide variety of items to choose from depending on the look I am trying to achieve.
Bottom line is....do your research. Just because someone can apply makeup doesn't make them an artist. Make sure the artist has worked with a variety of ages, ethnic backgrounds, and skin types. Remember, the more versatile and open minded the artist is the better your makeup is going to look.